Lead is a heavy metal, used extensively in industries and objects of everyday use like paint, dyes, cookware, cosmetics. BUT it is extremely toxic to humans, even in trace amounts.

Children are especially vulnerable, ingesting 4-5 times more lead from the same source than adults.

Lead exposure can lead to cognitive impairments in children, which leads to reduced intelligence quotient, reduced attention span and educational attainment as well as increased anti-social behaviour. The neurological and behavioural effects are considered irreversible and permanent.

In adults, lead poisoning causes increased risk of hypertension, cardiovascular issues and kidney damage.

The effects of lead poisoning on young Indians and the next generations are widespread and significant, with the potential to severely affect our demographic dividend.